9593916
- TitleSeries 433: Readership, radio, television analysis and consumer finance surveys, 1944-1976
- Call numberMLMSS 9894/Boxes 1926-1931
- Level of descriptionseries
- Date
1944-1976 - Type of material
- Reference code9593916
- Physical Description0.96 metres of textual material (6 boxes)
- Scope and ContentSurveys conducted by external agencies The Anderson Analysis, The McNair Survey Pty Ltd, examining the readership and audiences of Fairfax newspapers and radio programs. Results are presented in tables and graphs, and in categories such as geographic location, age and socio-economic status. Some relevant social categories are also used, as respondents used expressed these concepts in their answers. Some examples are Housewives, Car and truck drivers, Homeowners, and Beauty Conscious Women.
- Copying ConditionsCopyright status:: In copyright
Research & study copies allowed: .
Rights and Restrictions Information:: No publication without prior written approval of Fairfax Media Ltd
Please acknowledge:: Mitchell Library, State Library of New South Wales and Courtesy Fairfax Media Ltd. - Subject
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