Collection 2: Ashby Research Service further records, 1941-1950

MLMSS 9687/Boxes 1-2

sub-fonds

approximately 1941-1950

1319120

0.32 metres of textual material (2 boxes) - typescript

Collection includes market research reports and consumer surveys conducted by Ashby Research Service relating to readership of Daily and Sunday Newspapers, consumer buying and activities, between 1944-1950. There are also 2 volumes on public opinion during the war years compiled by Stuart Lucy in 1941.

BOX 1
9 market research reports and consumer surveys conducted by Ashby Research Service relating to radio listeners, readership of newspapers and comics between 1944-1949.

1. Typed and bound copy of Survey of Sunday Newspapers: fact and time, December 1944

2. Typed and bound copy of Sunday Telegraph A.B.C. survey, 16 February 1945

3. Typed and bound copy of Radio telephone enquiry, 17 June 1945

4. Typed and bound copy of Survey of decal transfers: Sydney and suburbs, June 1947

5. Typed and bound copy of Survey of readership of Sunday Telegraph: Sydney and suburbs, 2-9 February 1949

6. Typed and bound copy of Survey of Daily newspaper: Sydney and suburbs, April-May 1949

7. Typed and bound copy of Survey of media: Sydney, Melbourne and Brisbane, April-May 1949

8. Typed and bound copy of Survey of Sunday Telegraph Comics: Sydney and suburbs, August 1949

9. Typed and bound copy of Survey of Women's Weekly Comics: Sydney and suburbs, 12 October, 1949


BOX 2
4 market research reports and consumer surveys conducted by Ashby Research Service relating to newspaper readership and consumer bahaviour between 1949 and 1950; 2 volume on public opinion during the war years compiled by Stuart Lucy in 1941.

1. Typed and bound copy of Survey of Sunday Telegraph Novels: Sydney and suburbs, October 1949

2. Typed and bound copy of Enquiry amongst retailers: Sydney and Melbourne, October 1949

3. Typed and bound copy of Survey of newspaper-reading homes in Brisbane and suburbs, November 1949

4. Typed and bound copy of Enquiry of chemists regarding four specified brands of soap: Sydney and suburbs, 1950

5. Typed and bound copy of War Effort Publicity Board survey of motion picture audiences, prepared by Stuart Lucy, no date

6. Typed and bound copy of History of public opinion during the crisis year of the Japanese War, edited by Stuart Lucy, 1941-1942

Copyright status:: In copyright
Rights and Restrictions Information:: May be copied for reference and publication
Please acknowledge:: Mitchell Library, State Library of New South Wales and Courtesy Susan Laverty

Contents List on file -

Previous consignment of Ashby Research Service records, ca. 1937-1972. Location Number: MLMSS 8907.